Constellation Research Q1 2019 B2B Marketing Automation Shortlist
Marketing automation has become a staple of enterprise software. B2B marketing organizations today require the ability to engage customers and prospects through a wide range of online and offline channels. The growing number of decision-makers and influencers in any given deal or account relationship increases the importance of technology solutions that make it easier to manage those communications and deliver personalized interactions at scale. Marketing automation tools allow marketers to initiate, build and track relationships as well as demonstrate revenue contribution.
X2CRM was selected as a vendor to service the small to mid-size businesses.