5 Reasons to Start Looking for a New CRM System

2012-09-19-09.35.12.jpg

The number of CRM systems available today is mind numbing, with each a new bigger more complicated variation of the last. What is the best pricing plan? Which modules do you actually need? To pubic cloud, to private cloud or to run on your own computers? Has your company settled into one of the larger, more SUV style CRM systems that “everyone uses.” If so, is it working well (despite the fact that nobody has dared quantitatively evaluate that claim). Is it worth what you are paying for it? Are you are getting the results you hoped, or do you fight your CRM system just to get it to work in a way that helps your sales force? Great, here are five reasons that you should start looking for a new CRM.

Your Time is Valuable
Everybody is aware that a salesperson’s time is valuable. Frankly, I’d be surprised if anybody reads past my bolded headers. If you have, then here is a treat for you.

A CRM system should work for you, not against you. If you are using a system that requires you to enter irrelevant or redundant information, is confusing to navigate, or doesn’t make your information readily available and easy to access, then you are wasting your company’s time–and more importantly, your own.

You’re Spending too Much Money
Sure, the initial cost is a little high, but you are using a reputable system, right? And yes, you’re paying per user, but you don’t think you’ll be hiring again soon. That expensive number isn’t per year… its per month. Oh, and that Social app that you recently added on–don’t forget about that. Of course, there are tech support and training costs also, aren’t there?

STOP! This isn’t meant to make you feel guilty. Remember, people used to pay thousands of dollars for car phones. Rather, it is meant to be a wake up call. Yes, you are paying for a software that is providing you value. However, you need to take an objective look at your system. Are you using all of these features that you are paying for, or are you paying for a brand and sparkly, albeit useless, complexities?

Your Technology is Outdated
Your interns go home every night and complain to their roommates about the archaic technology that is forced upon them at your company. The next generation of professionals grew up using Facebook and creating blogs for their high school bands. Therefore, they expect to be using systems that are intuitive and have a friendly user interface.

Think about it! You were on the waiting list for the iPhone 5 the second Tim Cook opened his mouth to start telling you about all the new features it doesn’t have. Yet, you are using a CRM system built on technology that was new in the 90s! Seriously? Why isn’t this as big of a priority?

Your System Isn’t Suited to Your Business
Your customers are demanding products that are personalized for them, which they can purchase through a myriad of mediums at a price that is right for them. Shouldn’t you be able to do the same? With the ever-increasing prevalence of open source and cloud computing, software is rapidly changing, and CRM software has been quick to lead the movement. Gone are the days of static applications. Lucky for you, this means organizations of all sizes now have the opportunity to decipher which systems make actual sense for their business. Whether this means that the system works seamlessly with mobile, focuses on sales automation, or integrates with marketing, is a priority that your organization now dictates. The beauty of it customization is that applications can be built to suit your company and its unique nuances.

Your Competition is Moving On
These days its not enough to know what is working now; you have to know what the next best thing is, before its a thing at all. It is easy to get caught in the comfortable spot, but get too comfortable and you’re being lazy. Regardless of industry, organizations have to maintain a fiery motivation for exploring and bettering themselves and their customer offerings. This is particularly applicable in the rapidly advancing, blink-and-its-obsolete realm of technology. If your competition upgraded to a CRM system that they can fine tune for your industry, and you’re still trying to figure out your outdated legacy system, then you’re losing.

At the end of the day, you’re going to stomp your feet and push your coffee cup off your desk with a stubborn pout on your face because you don’t want to change. Changing a system that is integral in your day-to-day business activities is a huge undertaking and can be extremely work intensive. In response, I give you the wise words of Mister Thomas Edison: “We often miss opportunity because it’s dressed in overalls and looks like work.” If you don’t move preemptively forward, you are going to be left behind, especially when it comes to your CRM.

Kathy Eckel