The team at X2Engine, Inc., is pleased to announce that it was recently positioned on Gartner’s Magic Quadrant for CRM Lead Management. Its flagship product X2CRM was positioned on this informative report, published by industry analyst firm, Gartner, Inc.

X2Engine was one of 15 vendors evaluated in the report by Gartner.

The Gartner report states, “Gartner defines CRM lead management as the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.

CRM lead management is further defined as providing the following technology features:

  • Multichannel lead management
  • Lead aggregation
  • Lead augmentation and de-duplication
  • Lead process management
  • Lead nurturing
  • Lead scoring and qualification
  • Analytics and measurement
  • Integration with other applications

Says David Buchanan, CEO of X2 Engine, “It is certainly an honor to be placed on the Magic Quadrant for CRM Lead Management.”

X2Engine Looks to the Future

In addition to earning inclusion in the Magic Quadrant for Lead Management, X2Engine is also proud of accomplishments in its services such as lead de-duplication. A recent case study outlines X2Engine’s de-duplication efforts. Read it here

Buchanan continued, “We look forward to announcing several new X2CRM enhancements and features in the future. We are very pleased to announce a new version release that will include some very exciting advancements.”  

Gartner, Inc., Magic Quadrant for CRM Lead Management, Ilona Hansen, Sr. Director Analyst; Julian Poulter, Sr. Director Analyst; Noah Elkin, Sr. Director Analyst; Christy Ferguson, Sr. Director Analyst, 23 September 2019.

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